Raw power cologne6/2/2023 “It is such an honor for me to join the roster of exceptional perfumers at Firmenich and take part in fulfilling the company’s creative vision,” he said on this new appointment. Steve describes his creative process as an opportunity to travel in a world of illusions and is fascinated by where is imagination can lead. He will be a strong asset for the Shanghai team, reinforcing the company’s expertise with international brands that prioritize China.” ![]() “We have big plans for China involving future ingredients capabilities, immersive collaboration and co-creation opportunities for clients. “He is our first Chinese Fine Fragrance Perfumer who has worked in both France and China,” shared Olivier Viejo, VP Fine Fragrance, Asia on Steve’s appointment. First established in 1957, the prize recognizes a perfume whose olfactive form is distinguished by its original character. In 2017, Steve created Chypre 24, his fragrance that won The International Perfumer’s Prize, a competition organized by the Société Française des Parfumeurs (SFP). ![]() It will also reinforce our pioneering leadership in this market, since we opened our Fine Fragrance atelier in Shanghai in 2019.” ![]() “Steve’s knowledge and insights on the perfumery market in China, the highest growing region in terms of rising local brands, will give added value to our clients. “In our continuing efforts to elevate creativity in the perfume industry, we are very happy to welcome such a talented perfumer to our Firmenich Fine Fragrance team in our Shanghai atelier,” said Jerry Vittoria, Senior Vice President, Fine Fragrance. He trained in Grasse then moved to Paris, staying for three years working as a perfumer, and relocated back to China in 2021 before joining the Firmenich Fine Fragrance atelier in Shanghai in 2023. ![]() With over nine years of experience in the industry, Steve Guo was born in Beijing and moved to France to pursue a bachelor’s degree in Chemistry at the University of Strasbourg and a master’s degree in Engineering of Cosmetic, Flavors and Fragrances at the University of Montpellier 2. Steve brings with him a deep understanding of Eastern and Western cultures and habits, together with a strong, prize-winning background in fine fragrance and a number of signature scents to his name. Hot-Selling Products Frieling 5002 Electric Low-Fat Fryer / Maraehan Jackgold Air Fryer Oven / NUWAVE BRIO 4.5-Quart Digital Air Fryer / PowerXL Vortex Air Fryer Plus 5 Quart / George Foreman GHFD6800B Twist N Crisp Air Fryer / Flexzion Electric Air Fryer Cooker 1400W, 5.8 Quart (Black) / Emerald Air Fryer w/ Digital LED Touch Display 1400 Watts / SMALL FISH Air fryer Yellow Oilless Oven / SFPY Air Fryer, 4.5L Air Fryer Oven with 6 Pre-Set Functions / Brentwood Select 3.4Qt Electric Air Fryer / TOYTEXX and DESIGN Intexca US Electric Mini Portable Compact Washing Machine / Avanti Portable Compact Washing Machine for Clothes/Laundry / KVZVK Portable Mini Washing Machine / Avanti STW16D0W Portable Washing Machine / Bonnlo 26lbs Portable Washing Machine / Tiptop Home Portable Washing Machine 10L Mini Washing Machine / LEMY Mini Baby Washing Machine Portable and Compact Laundry Washer / ECPro Foldable Mini Folding Clothes Washing Machine / SSYY Portable Washing Machine Mini Foldable Washer / DYRABREST Portable Washing Machine / Skullcandy Sesh Evo True Wireless Earbuds / TOZO NC9 Hybrid Active Noise Cancelling Wireless Earbuds / Tribit IPX8 Bluetooth5.0 Deep Bass Bluetooth Earbuds / kurdene S8 Pro Bluetooth 5.2 Earbuds / Beats Studio Buds True Wireless Noise Cancelling Earbuds / TOZO A1 Mini Wireless earbuds Bluetooth 5.Firmenich, the world’s largest privately-owned fragrance and taste company, proudly welcomes Steve Guo as Perfumer to its Fine Fragrance team in China.
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